Aug 13, 2026
When Can LLMs Replace Humans in A/B Tests?
TL;DR: LLM predictions can stand in for human outcomes in A/B tests, but only by assumption, not by design....
Sep 8, 2026
Why Spotify Is Not Using Bayesian A/B Testing
Clearing the confusion about what Bayesian A/B testing is.
Aug 13, 2026
When Can LLMs Replace Humans in A/B Tests?
TL;DR: LLM predictions can stand in for human outcomes in A/B tests, but only by assumption, not by design....
May 18, 2026
Better Experiments with LLM Evals — A funnel, not a fork
TL;DR LLM evals, automated judges that assess relevance, coherence, and quality at scale, are a powerful new...
Jan 7, 2026
Why We Use Separate Tech Stacks for Personalization and Experimentation
The technical and practical rationale for a clear separation between these domains.
Nov 13, 2025
Shuffle: Making Random Feel More Human
Shuffle has always been one of Spotify’s most-used features, and also one of the most misunderstood. For...
Sep 23, 2025
Beyond Winning: Spotify’s Experiments with Learning Framework
TL;DR Spotify’s experimentation platform, Confidence, scaled product decision-making across hundreds of...
Dec 12, 2024
Building Confidence: A Case Study in How to Create Confidence Scores for GenAI Applications
TL;DR Getting a response from GenAI is quick and straightforward. But what about the confidence level for...
Sep 5, 2024
Are You a Dalia? How We Created Data Science Personas for Spotify’s Analytics Platform
On Spotify’s Analytics Platform, we’re dedicated to building products that empower data practitioners to...
Aug 28, 2024
Unlocking Insights with High-Quality Dashboards at Scale
We have a lot of dashboards at Spotify. Our Insight teams and analysts from across the company are constantly...
May 28, 2024
Data Platform Explained Part II
Check out , where we started sharing the journey of building a data platform, its building blocks, and the...
May 15, 2024
Fixed-Power Designs: It’s Not IF You Peek, It’s WHAT You Peek at
TL;DR Sometimes we cannot estimate the required sample size needed to power an experiment before starting it....
Apr 2, 2024
Data Platform Explained Part I
As engineers working at Spotify, we frequently find ourselves explaining our robust data platform to fellow...











