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When Can LLMs Replace Humans in A/B Tests?

TL;DR: LLM predictions can stand in for human outcomes in A/B tests, but only by assumption, not by design....
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Sep 8, 2026

Why Spotify Is Not Using Bayesian A/B Testing

Clearing the confusion about what Bayesian A/B testing is.
DataData Science
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Aug 13, 2026

When Can LLMs Replace Humans in A/B Tests?

TL;DR: LLM predictions can stand in for human outcomes in A/B tests, but only by assumption, not by design....
Data Science
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May 18, 2026

Better Experiments with LLM Evals — A funnel, not a fork

TL;DR  LLM evals, automated judges that assess relevance, coherence, and quality at scale, are a powerful new...
PlatformData ScienceData
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Jan 7, 2026

Why We Use Separate Tech Stacks for Personalization and Experimentation

The technical and practical rationale for a clear separation between these domains.
Developer ExperiencePlatformMachine LearningData ScienceData
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Nov 13, 2025

Shuffle: Making Random Feel More Human

Shuffle has always been one of Spotify’s most-used features, and also one of the most misunderstood. For...
ProductData Science
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Sep 23, 2025

Beyond Winning: Spotify’s Experiments with Learning Framework

TL;DR Spotify’s experimentation platform, Confidence, scaled product decision-making across hundreds of...
Data ScienceDataMachine LearningPlatform
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Dec 12, 2024

Building Confidence: A Case Study in How to Create Confidence Scores for GenAI Applications

TL;DR Getting a response from GenAI is quick and straightforward. But what about the confidence level for...
DataData ScienceMachine Learning
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Sep 5, 2024

Are You a Dalia? How We Created Data Science Personas for Spotify’s Analytics Platform

On Spotify’s Analytics Platform, we’re dedicated to building products that empower data practitioners to...
DataData SciencePeoplePlatform
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Aug 28, 2024

Unlocking Insights with High-Quality Dashboards at Scale

We have a lot of dashboards at Spotify. Our Insight teams and analysts from across the company are constantly...
DataData ScienceDesignPlatform
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May 28, 2024

Data Platform Explained Part II 

Check out , where we started sharing the journey of building a data platform, its building blocks, and the...
DataData SciencePlatform
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May 15, 2024

Fixed-Power Designs: It’s Not IF You Peek, It’s WHAT You Peek at

TL;DR Sometimes we cannot estimate the required sample size needed to power an experiment before starting it....
DataData Science
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Apr 2, 2024

Data Platform Explained Part I

As engineers working at Spotify, we frequently find ourselves explaining our robust data platform to fellow...
DataData ScienceInfrastructurePlatform