Tag archive: experimentation
May 18, 2026
Better Experiments with LLM Evals — A funnel, not a fork
TL;DR LLM evals, automated judges that assess relevance, coherence, and quality at scale, are a powerful new...
Jan 7, 2026
Why We Use Separate Tech Stacks for Personalization and Experimentation
The technical and practical rationale for a clear separation between these domains.
Sep 23, 2025
Beyond Winning: Spotify’s Experiments with Learning Framework
TL;DR Spotify’s experimentation platform, Confidence, scaled product decision-making across hundreds of...
May 15, 2024
Fixed-Power Designs: It’s Not IF You Peek, It’s WHAT You Peek at
TL;DR Sometimes we cannot estimate the required sample size needed to power an experiment before starting it....
Mar 5, 2024
Risk-Aware Product Decisions in A/B Tests with Multiple Metrics
TL;DR We summarize the findings in our recent paper, , where we explain how Spotify’s decision-making engine...
Sep 28, 2023
How to Accurately Test Significance with Difference in Difference Models
When we want to determine the causal effect of a product or business change at Spotify, A/B testing is the...
Aug 24, 2023
Encouragement Designs and Instrumental Variables for A/B Testing
At Spotify, . Most of these tests follow a standard design, where we assign users randomly to control and...
Aug 16, 2023
Experimentation at Spotify: Three Lessons for Maximizing Impact in Innovation
As companies mature, it’s easy to believe that the core experience and most user needs have been resolved,...
Aug 3, 2023
Coming Soon: Confidence — An Experimentation Platform from Spotify
TL;DR: Spotify is releasing a new commercial product for software development teams: a version of our...
Jul 25, 2023
Bringing Sequential Testing to Experiments with Longitudinal Data (Part 2): Sequential Testing
In of this series, we introduced the within-unit peeking problem that we call the “peeking problem 2.0”. We...
Jul 18, 2023
Bringing Sequential Testing to Experiments with Longitudinal Data (Part 1): The Peeking Problem 2.0
At Spotify, we’re constantly improving our data infrastructure, which means we can get feedback on...
Jun 28, 2023
Experimenting with Machine Learning to Target In-App Messaging
At Spotify, we use messaging to communicate with our listeners all over the world. Our Messaging team powers...











